Using visual aids like financial charts and graphs can simplify complex data and make it more accessible. 📊

But with a variety of visuals available, which is the best fit for your needs?

Below, we've compiled some of the most commonly used graphs and visuals in finance (along with some financial visualization examples of each) to help you select the right option.👇🏼

1. Bar chart

A bar chart uses rectangular bars to represent different categories of data. The height or length of the bars signifies the values.

bar chart example

Best for: Comparing metrics across different categories like revenue by product line, expense by department, or financial KPIs over time.

2. Line graph

A line chart, one of the commonly used financial graphs, displays data as points connected by straight-line segments. It is ideal for showing trends and changes over time.

Line graph example

Best for: Visualizing time-series financial data as an expense graph such as revenue, profit/loss, cash flow, or other metrics over a period of time. Allows you to see increases, decreases, and anomalies. Great for illustrating trends and time-series data. 

3. Pie chart

A pie chart divides data into proportional slices of a circular "pie" to represent percentages or proportions of a whole.

Pie chart example

Best for: Showing the breakdown of a whole into parts, like revenue by region, expense categories, or allocation of a budget. Helps see the size of components and their relationship to the whole.

4. Scatter plot

A scatter plot positions data points on a graph based on two variable scales. It reveals relationships and correlations between the variables.

Scatter plot example

Best for: Comparing two financial metrics to see if they're correlated, like sales vs. marketing expenses. Allows you to identify patterns and trends between the variables. Best for displaying the relationship between two variables. 

5. Heat map

A heat map uses color coding to represent values and the density of data points in a table or matrix format.

Heat map example

Best for: Visualizing correlations between large datasets with many variables. Useful for finding patterns in financial data like factor correlations. Excellent for visualizing data density or concentrations. 

6. Area chart

An area chart displays quantitative data similarly to a line chart, but the area below the line is colored to represent volume or magnitude.

Area chart example

Best for: Highlighting trends and drawing attention to the overall magnitude of change over time. Can be useful for financial metrics like revenue and profit growth.

7. Stacked bar chart

A stacked bar chart segments the bars into colored sections to show how different components make up a whole.

Stacked bar chart example

Best for: Breaking down financial data across multiple sub-categories like revenue by product, region and showing the composition of the total. Effective for showing the composition of categories or the distribution of data across multiple groups.  

8. Bubble chart

A bubble chart displays data points as circles with varying sizes based on a third variable. Often used along x and y axes.

Bubble chart example

Best for: Simultaneously visualizing 3 variables, like market size, growth rate and investment amount when analyzing expansion opportunities. Ideal for representing three or more variables simultaneously, while showing the relationship and differences between them. 

9. Waterfall chart

A waterfall chart shows how positive and negative values contribute to a final total through cascading levels.

Waterfall chart example

Best for: Understanding the incremental buildup or breakdown of a financial metric like analyzing sources of net income changes from one period to the next. Excellent for visualizing the cumulative effect of sequentially introduced positive or negative values, typically used for understanding the incremental contribution of different factors to a final value. 

10. Box and whisker plot

This chart plots statistical distributions by showing the median, quartiles, extremes and outliers of the dataset.

Box and whisker chart example

Best for: Understanding the distribution, spread and skew of financial data like revenue per customer. Allows you to see central tendencies and anomalies. Ideal for displaying the distribution of data, highlighting outliers, and showcasing the central tendency and dispersion of a dataset.  

11. Radar chart

A radar chart has multiple axes projecting from a center point to display data for multiple variables. Also called a spider chart.

Radar chart example

Best for: Comparing multiple metrics like financial KPIs across business units or departments to see performance patterns and profiles. Useful for comparing multiple quantitative variables, showcasing the performance or profile of different entities across various attributes.

Quote from Soufyan Hamid
Source: Storytelling with Data Visualization Playbook

A few more advanced financial charts and graphs to consider 

Now, we’re going to look at some slightly more advanced techniques for data visualization, including the use of a financial planning graph.

These techniques help reveal hidden patterns, trends, and relationships in the data, making it easier to make data-driven decisions. They’re best suited for individuals with a strong understanding of data analysis and visual design principles. 

Below, we explore some of these advanced graphs and charts:

12. Treemaps  

Treemaps example

Treemaps are a space-filling visualization technique that uses nested rectangles to represent hierarchical data.

They’re useful for displaying financial data with multiple levels, such as the breakdown of a company’s revenue by product category and subcategory.

The difficulty in creating treemaps involves selecting appropriate nesting and color-coding schemes to ensure clarity. 

13. Sankey diagrams  

Sankey diagram example

Sankey diagrams are flow diagrams that show the flow of data or resources between nodes, using the thickness of the connecting lines to represent the flow’s magnitude.

They’re useful for visualizing financial flows, such as the movement of funds between accounts or the distribution of investments in a portfolio.

The challenge in creating Sankey diagrams comes from managing the layout and line thicknesses to accurately represent the data. 

14. Choropleth maps  

Choropleth maps example

Choropleth maps use color gradients to represent data values across geographical regions, such as countries or states.

They’re ideal for visualizing regional financial data like GDP growth, poverty rates, or market penetration.

The difficulty in creating choropleth maps lies in selecting the right color scheme and ensuring the data is accurately represented geographically. 

15. Network graphs 

Network graph example

Network graphs display relationships between entities through nodes and edges. They’re ideal for visualizing connections in large datasets, such as relationships between companies, investors, or assets.

The difficulty in creating network graphs comes from dealing with large amounts of data and ensuring the visualization remains readable. 

16. Parallel coordinates  

Parallel coordinates example

Parallel coordinates plot multivariate data on parallel axes, which allows for the comparison of multiple dimensions simultaneously.

This technique is useful for visualizing relationships between different financial variables or analyzing the performance of multiple assets. The challenge lies in managing axis spacing, scaling, and labeling, while maintaining readability.

FAQs: Financial charts and graphs 

How do you decide which graph to use?

The choice of graph depends on the data type, the information you want to convey, and the audience's familiarity with the chart type. It's essential to choose a graph that best represents the data's story.

What are the different types of financial charts?

Common financial charts include line charts, bar/column charts, pie charts, waterfall charts, scatter plots, candlestick charts (for stock prices), and area charts, among others.

What is the best chart for financials?

There's no one-size-fits-all answer. The best chart for financials depends on the specific data and the intended message. For stock price movements, candlestick charts are popular, while for budgeting, bar or column charts might be preferred.

Why are graphs important in finance?

Graphs provide a clear, visual way to quickly grasp complex financial data, uncover insights, and facilitate decision-making. They help in identifying patterns, trends, and anomalies that might be missed in tabular data.

Download the 'Storytelling with Data Visualization' Playbook

Are you tired of presenting financial data that falls flat? Frustrated that your insights are lost in a sea of numbers and charts? Worry no more! We've created the ultimate playbook to help you transform your financial data into captivating, persuasive stories.

Discover the essential components of a powerful data narrative and learn how to weave them together to create a story that resonates with your audience.