The vendor pitches keep coming. The pilot ideas are stacking up. And somewhere between the board asking about your AI strategy and your IT team's backlog, the real question keeps getting pushed aside...

Which workflows in your finance function are genuine candidates for AI, and which ones look like they should be?

Asaf Gover has worked with finance teams at public companies and Fortune 500s on hundreds of AI use cases. The finance leaders who get this right aren't the ones with the biggest budgets. They're the ones who know how to read a workflow and tell whether AI belongs there.

This live session is built around that skill.

What you'll walk away with

  • Why some finance AI projects ship, and others die quietly, and the specific patterns that separate them
  • The difference between a workflow that's genuinely ready for AI and one that will cost you six months and deliver nothing
  • The workflows that fool even experienced finance teams, real deployment examples, and what actually happened
  • A way to sit across from any AI vendor, any internal build team, or any agent pitch and know exactly what questions to ask
  • How finance leaders are using what they already know about their function to drive AI decisions, whether they own the project or sit alongside the team that does

Sound familiar?

"We ran an AI pilot. It went nowhere. Nobody can tell me why."

We'll walk through the patterns that separate AI-suited finance work from work that just looks like a fit on the surface.

"We've got ten vendors telling us their tool is the fix. We have no idea what the problem actually is."

We'll give you a working diagnostic you can apply to any tool, vendor, or build decision.

"Every AI conversation in our org ends with 'let's loop in IT.' Finance never gets a seat at the table."

We'll show how finance leaders are stepping into AI decisions as essential partners, not just stakeholders waiting to be consulted.

"Our AI project has been 'in progress' for eight months. I've stopped telling the board when it'll ship."

We'll cover the patterns behind finance AI projects that actually ship, and what the ones that stall have in common.

If any of these sound like your last all-hands, your last vendor call, or your last conversation with the board, this session is for you.

Meet the speakers

Asaf Gover, Co-founder and CEO, Apprentice

Asaf founded Apprentice to change how finance and accounting teams work with AI. Before that, he was VP of Product at Taboola (Nasdaq: TBLA), building systems where data capability had to meet the trust and rigor financial environments demand. Today, he helps finance teams at public companies and Fortune 500s build secure, enterprise-grade automations without writing a line of code.

Rocky Brody, GTM, Apprentice

Rocky leads go-to-market at Apprentice. She has spent over two decades in B2B SaaS, working directly with finance and accounting leaders on how new technology fits into day-to-day work. Her focus is on helping organizations build reliable agents on workflows specific to their business.