What’s shaping finance in 2025?

Discover key insights from 751 finance leaders on the strategies, challenges, and technology investments shaping the future of finance in 2025.

Did you know that 91% of finance leaders are optimistic about their business’s financial prospects in 2025?

Yet, they’re navigating some of the most complex challenges in finance today - including scaling operations, managing risk, and implementing AI-driven solutions.

So, how do today’s top finance leaders drive impact without getting buried in spreadsheets and uncertainty?

The answer: strategic leadership and tech-powered transformation.

Why finance leadership is evolving:

  • Balancing risk with opportunity. 70% of finance leaders say their companies are becoming more open to risk, but that means making smarter, data-driven decisions to stay competitive.
  • Digital transformation is no longer optional. 75% of finance leaders have already started their transformation journey, with investments in automation, AI, and real-time financial reporting.
  • Cross-functional leadership is critical. Finance leaders are moving beyond traditional number-crunching and stepping into strategic advisor roles, collaborating with C-suites to drive business growth.

In this report, courtesy of Prophix, we dive deep into the three leadership approaches that finance leaders are using to navigate 2025 and the game-changing tech investments helping them scale.

And you don’t need a magic wand - just actionable insights like:

  1. How Expanders, Catalysts, and Protectors approach financial leadership - and which strategy aligns with your role.
  2. What finance leaders are prioritizing when it comes to AI, automation, and digital tools.
  3. The biggest challenges in scaling finance teams (and how to solve them).

...and much more.

So, grab the report and...

  • Make informed decisions that move the business forward.
  • Stay ahead with data-driven strategies from 751 finance leaders.
  • Lead with confidence—whether you’re scaling, optimizing, or protecting.
Download the report