Fraud is no longer as easy to spot as it once was. Today, fraudulent activity can come from verified accounts, recognised devices, and behaviour that looks almost identical to your best customers.
At the same time, overly cautious fraud controls can create their own cost, blocking legitimate customers and leaving revenue on the table.
Join us and Adyen for a practical exploration of how businesses can move beyond blanket fraud prevention and make more precise decisions that protect revenue without adding unnecessary friction.
Hear from Brigette Korney, Global Head of Performance Optimization at Adyen, on why the future of fraud prevention is less about asking whether someone looks trustworthy and more about understanding what they are actually doing.
What you can expect to learn
- Why fraud is increasingly hiding behind verified identities and recognised devices
- How more precise decisioning can reduce false declines and reclaim legitimate revenue
- Why focusing on intent, rather than identity alone, is becoming critical to effective fraud prevention
- How to identify and isolate the small proportion of identities driving the majority of fraud value
- What the rise of AI agents means for trust, authentication and the future of checkout
The challenges we'll address
- Fraud no longer looks fraudulent. Learn why traditional identity and verification signals can miss fraudulent behaviour hiding within legitimate-looking accounts.
- Overly cautious controls can cost you revenue. Explore how blanket fraud prevention measures can create a "caution tax" through false declines and unnecessary customer friction.
- Fraud is scaling faster than manual processes can handle. Understand how businesses can reduce operational burden while making more precise decisions at scale.
- AI agents are changing what a customer looks like. Consider how businesses can distinguish between legitimate AI-powered shopping agents and malicious bots as non-human traffic grows.
- Not all abuse looks like fraud. Explore how promotion cycling, policy gaming, and other legitimate-looking behaviours can create losses that traditional fraud filters struggle to catch.
Meet the speaker
Brigette Korney, Global Head of Performance Optimization, Adyen
As Global Head of Performance Optimization at Adyen, Brigette Korney brings nearly 15 years of expertise in scaling data-driven solutions for global commerce. A leader in fraud mitigation and strategic growth, Brigette also serves as a Global Board member for the Merchant Risk Council (MRC), driving continuous innovation across the industry.