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# Fraud’s identity crisis: Turning risk into revenue
- URL: https://www.financealliance.io/frauds-identity-crisis-turning-risk-into-revenue/
- Published: 2026-09-29T08:33:33.000Z
- Updated: 2026-09-29T08:48:50.000Z
- Description: How to stop the "caution tax" and reclaim revenue from false declines
- Author: Finance Alliance
- Tags: Risk Management, Live session

Fraud is no longer as easy to spot as it once was. Today, fraudulent activity can come from verified accounts, recognised devices, and behaviour that looks almost identical to your best customers.

At the same time, overly cautious fraud controls can create their own cost, blocking legitimate customers and leaving revenue on the table.

Join us and **Adyen** for a practical exploration of how businesses can move beyond blanket fraud prevention and make more precise decisions that protect revenue without adding unnecessary friction.

Hear from **Jeff Hallenbeck, VP of Customer Advocacy at Adyen**, on why the future of fraud prevention is less about asking whether someone looks trustworthy and more about understanding what they are actually doing.

### What you can expect to learn

- Why fraud is increasingly hiding behind verified identities and recognised devices
- How more precise decisioning can reduce false declines and reclaim legitimate revenue
- Why focusing on intent, rather than identity alone, is becoming critical to effective fraud prevention
- How to identify and isolate the small proportion of identities driving the majority of fraud value
- What the rise of AI agents means for trust, authentication and the future of checkout

### The challenges we'll address

- **Fraud no longer looks fraudulent.** Learn why traditional identity and verification signals can miss fraudulent behaviour hiding within legitimate-looking accounts.
- **Overly cautious controls can cost you revenue.** Explore how blanket fraud prevention measures can create a "caution tax" through false declines and unnecessary customer friction.
- **Fraud is scaling faster than manual processes can handle.** Understand how businesses can reduce operational burden while making more precise decisions at scale.
- **AI agents are changing what a customer looks like.** Consider how businesses can distinguish between legitimate AI-powered shopping agents and malicious bots as non-human traffic grows.
- **Not all abuse looks like fraud.** Explore how promotion cycling, policy gaming, and other legitimate-looking behaviours can create losses that traditional fraud filters struggle to catch.

### Meet the speaker

**Jeff Hallenbeck, VP of Customer Advocacy, Adyen**

Jeff Hallenbeck is VP of Customer Advocacy at Adyen, where he works with businesses to navigate the changing payments and fraud landscape.